Captivix faced the challenge of creating SEO-friendly content without having an in-house content writer. This posed a significant challenge for the company as creating optimized and engaging content requires expertise and knowledge. Without a dedicated content team, Captivix had to rely on their existing staff to generate content. This approach can result in content that may not be optimized for search engines, negatively impacting their online visibility. The lack of a content writer made it difficult for Captivix to create content that addressed their target audience’s pain points and aligned with their business goals. To overcome this challenge, Captivix sought external help to create a content strategy that would help them generate relevant and optimized content to improve their SEO rankings and online visibility.